1.Approvals
Open- What we found
- We don't yet know who reviews and approves each milestone.
- What we need
- Who reviews our designs and content, and who gives the final sign-off (one name per role is enough).
- What it unlocks
- Approval of each milestone.
What we've agreed
- Informational website for Del Pueblo, in English and Spanish with a language selector.Agreed
- Online store left for a later phase.Agreed
- Main menu: About Us, Products, Contact Us, Store Locator. Footer: Contact Us, Privacy Policy & Terms of Use.Agreed
- Product pages with front and back of pack, Nutrition Facts, title, description and package size.Agreed
- Store locator that highlights the supermarket chains rather than every store.Agreed
What we've received
- Product brochure — current range, sizes and case details.Received
- Sell sheet — Plantain Chips Sea Salt, 16.93 oz.Received
- Supplier presentation — background and field photos.Received
- Brand book — for reference only.Received
- Website benchmark — Natu Chips, Chifles and Zambos.Received
Still pending from our 22 October email
- 1.Product details for the 12 products — back of pack, Nutrition Facts, ingredients, a short description and the official flavor names in English and Spanish — plus the expected dates of the new labels and the product photoshoot.Requested 22 Oct
- 2.Store locator — the list of supermarket chains, with their logos if they can be used and the states where each one carries the products, and whether you prefer a simple list or a map.Requested 22 Oct
- 3.Logo in vector format (SVG, AI, EPS or PDF) and the names of the fonts.Requested 22 Oct
- 4.About Us — years in the market, how the brand started, how Del Pueblo relates to the supplier, and whether we can mention the supplier by name.Requested 22 Oct
- 5.Hosting — whether your IT team has any technical requirements for the server. If not, we'll set it up the way we consider best for this project.Requested 22 Oct
Questions for this round
2.Contact form
Open- What we found
- The form needs an address to send messages to.
- What we need
- The email address that should receive the form messages, and anyone who should be copied.
- What it unlocks
- The contact form.
3.Spanish content
Open- What we found
- The site will be in English and Spanish.
- What we need
- Who writes or translates the Spanish texts and who approves them; if you'd like us to translate, we'll confirm the scope.
- What it unlocks
- The Spanish version.
4.Domain
Open- What we found
- www.delpueblofoods.com is already printed on the sell sheet.
- What we need
- Whether the domain is registered, who owns it and with which registrar. We'll ask for an invitation later — never a password.
- What it unlocks
- The launch.
5.Brand direction
Open- What we found
- The brand book is for reference only and the labels are being redesigned.
- What we need
- Whether the website should follow the brand book, the new labels or both, and who has the final word on brand.
- What it unlocks
- The final design.
More detailed questions (logo versions, label colors, legal pages, certifications, image rights, analytics, launch date) will follow in the next round or on our call.
Not included for now
| Item | Why | What would let us review it | Status |
|---|---|---|---|
| Online store | The informational site launches first. | A decision to add e-commerce and its scope. | Not included for now |
| Recipes, news or blog | Not part of the agreed site. | Content and someone to keep it updated. | Not included for now |
| Store-by-store finder | You prefer to show chains, not every store; a per-store finder is usually a paid service. | Store data and the budget for the service. | Not included for now |
| Social media feed on the site | Not part of the agreed site; links to your profiles can go in the footer. | Which profiles to link. | Not included for now |
Online store
Not included for now- Why
- The informational site launches first.
- What would let us review it
- A decision to add e-commerce and its scope.
Recipes, news or blog
Not included for now- Why
- Not part of the agreed site.
- What would let us review it
- Content and someone to keep it updated.
Store-by-store finder
Not included for now- Why
- You prefer to show chains, not every store; a per-store finder is usually a paid service.
- What would let us review it
- Store data and the budget for the service.
Social media feed on the site
Not included for now- Why
- Not part of the agreed site; links to your profiles can go in the footer.
- What would let us review it
- Which profiles to link.